Crystal Hayes Casazza
En Route Marketing
215.867.8060 (o) 267.648.1283 (m)
En Route Marketing
215.867.8060 (o) 215.880.5546 (m)
HYATT AT THE BELLEVUE TO REBRAND AS THE BELLEVUE HOTEL, JOINING THE UNBOUND COLLECTION LIFESTYLE BRAND BY HYATT
Philadelphia property set to become the first Unbound Collection hotel in the Northeast region – joining major expansion of the Unbound portfolio, which is expected to nearly double by 2019.
PHILADELPHIA (January 30, 2018) – The Hyatt at The Bellevue and Hyatt Hotels Corporation (NYSE: H) today announced plans to rebrand the historic Philadelphia property as The Bellevue Hotel, beginning March 2018. More than a change in name, the announcement accompanies the move to The Unbound Collection by Hyatt portfolio – a new brand family launched in 2016 consisting of upper-upscale and luxury properties across the globe defined by their distinct character.
“Known as the Grand Dame of Broad Street, The Bellevue has stood at the forefront of shaping Philadelphia’s rich cultural, culinary, and hospitality scene since 1904,” said Pina Purpero, General Manager, Hyatt at The Bellevue. “Here guests can discover untold stories of through our art and architecture, experience inventive dining, and enjoy modern and spacious guest rooms and sprawling event spaces. Our deeply rooted history, vibrant urban setting, and premium offerings make this property a natural fit for The Unbound Collection by Hyatt and we are incredibly excited to join the portfolio in March.”
The properties within The Unbound Collection by Hyatt, which includes historic urban gems, contemporary trend-setters, boutique hotels, and resorts, all embody the brand promise of creating story-worthy and shareable experiences for modern travelers. As The Bellevue Hotel, the Philadelphia property will continue to cater to both leisure and business travelers seeking an upscale, lively hotel experience in the heart of Philadelphia.
The rebrand of the Hyatt at The Bellevue is part of a broader expansion of The Unbound Collection by Hyatt brand in North America. The brand added two new hotels in 2017: Holston House in Nashville, Tenn., and Spirit Ridge resort in Osoyoos, British Columbia. The launch of The Bellevue Hotel in 2018 will coincide with the addition the newly built Eliza Jane hotel in New Orleans. These four new hotels will nearly double the brand’s current portfolio.
And, with the recent announcement of plans to develop a new hotel in Hollywood, Calif., for The Unbound Collection by Hyatt brand, slated to open in 2019 – the Unbound Collection is poised for continued growth.
“We are thrilled to continue growing The Unbound Collection by Hyatt brand with these new
North American properties,” said Sandra Cordova Micek, senior vice president, global brands for
Hyatt. “Whether it’s a captivating past, an exclusive destination or world-class architecture and
design, each of the new properties joining The Unbound Collection by Hyatt brand will maintain
their distinct character and the freedom to be unique, giving the modern traveler even more
ways to enjoy one-of-a-kind choices when they travel.”
The Bellevue Hotel
The Bellevue Hotel, which is slated to rebrand from Hyatt at The Bellevue to The Unbound
Collection by Hyatt brand in March 2018, is a beacon of sophistication, design, and society. The
hotel has hosted royalty, world leaders, cultural icons and history-making events throughout its
Featuring 172 guest rooms, 30,000 square feet of meeting and event space, and the highly rated
XIX (NINETEEN) fine dining American restaurant, the hotel underwent a multi-million dollar
renovation in 2016. Its updated design, led by Marguerite Rodgers Interior Design, is a modern
interpretation of classic Philadelphia that explores the rich political, artistic, theatrical and
musical history of the city. Drawing on inspiration from the hotel’s iconic location on the
celebrated Avenue of the Arts, all guest rooms feature a contemporary take on 18th century
furnishings, as well as art from local Philadelphia painters and photographers. Known as the
“Grand Dame of Broad Street,” the hotel will continue to serve as the epicenter for
Philadelphia’s prestigious social and business community.
The Bellevue Hotel will join the existing five distinct The Unbound Collection by Hyatt brand
properties around the world, including The Driskill Hotel in Austin, Texas, The Royal Palms in
Phoenix, The Confidante in Miami Beach, Fla., Hotel Du Louvre in Paris, France and Carmelo
Resort & Spa in Uruguay.
About The Unbound Collection by Hyatt
The Unbound Collection by Hyatt brand is a portfolio of new and existing upper-upscale and luxury
properties, ranging from historic urban gems to contemporary trend-setters, boutique properties to
resorts. Whether it is a fascinating past, an exclusive location, famous architecture and design, or an
award-winning dining experience, the properties in the collection provide guests with “social currency” and
allow them the freedom to be unique. Current properties include The Driskill Hotel in Austin, Texas, The
Royal Palms in Phoenix, Arizona, The Confidante in Miami Beach, Florida, Spirit Ridge in Osoyoos, British
Columbia, the Hotel Du Louvre in Paris, France and Carmelo Resort & Spa in Uruguay. For more
information, please visit unboundcollection.hyatt.com. Follow @UnboundxHyatt on Facebook and
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a
portfolio of 13 premier brands. As of September 30, 2017, the Company's portfolio included 739 properties
in 57 countries. The Company's purpose to care for people so they can be their best informs its business
decisions and growth strategy and is intended to create value for shareholders, build relationships with
guests and attract the best colleagues in the industry. The Company's subsidiaries develop, own, operate,
manage, franchise, license or provide services to hotels, resorts, branded residences and vacation
ownership properties, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Hyatt Regency®, Hyatt®,
Andaz®, Hyatt Centric®, The Unbound Collection by Hyatt™, Hyatt Place®, Hyatt House®, Hyatt Ziva™,
Hyatt Zilara™ and Hyatt Residence Club® brand names and have locations on six continents. For more
information, please visit www.hyatt.com.
About Hyatt at The Bellevue
Hyatt at The Bellevue – soon to be The Bellevue Hotel – has been one of Philadelphia’s most iconic
destinations since 1904. Situated on the famous Avenue of the Arts, Hyatt at The Bellevue seamlessly
blends old-world architecture with modern interiors to provide a stay that epitomizes Philadelphia luxury.
In 2016, the property unveiled a multi-million-dollar renovation including revitalized guest rooms and a
selection of public spaces. The hotel offers 172 guest rooms, which are some of the largest in the city,
including 16 suites. Hyatt at The Bellevue also boasts over 30,000 square feet of flexible function space
including the Rose Garden Ballroom, and the Grand Ballroom which features original lighting designed by
Thomas Edison, and the most celebrated marble and hand-worked iron elliptical staircase in the city. The
property’s modern seasonal restaurant, XIX (NINETEEN), located on the 19th floor, offers up a menu of
farm-to-table cuisine and creative cocktails as well as extraordinary sweeping views of the city skyline. For
additional information please visit philadelphiabellevue.hyatt.com.
PA Severely Lacks Necessary Resources to Grow Tourism
By Chris Barrett, President and CEO of the Pocono Mountains Visitors Bureau
Pennsylvania is a hidden gem for tourism. While the state offers rich history, scenic four seasons, resorts and attractions, we struggle to effectively market our assets due to our severe lack of tourism funding.
Every one of our surrounding states can present a substantial marketing war chest. After earmarks, Pennsylvania’s current tourism budget available for statewide marketing is just $2 million. New York competes against us with a tourism budget of $37 million, Maryland with $12 million, New Jersey with $9 million and Ohio with $8 million. Given our current budget, we aren’t even on the playing field. We aren’t even in the stadium watching the game.
Not that long ago, Pennsylvania was a strong regional and national competitor for the tourism dollar. Prior to 2008, our budget was in excess of $30 million. This was cut by two-thirds during the great recession and continued to be cut in subsequent years. The economy has since recovered; however, the tourism budget has never been proportionately restored.
Tourism is one of the smartest investments Pennsylvania can make. For every $1 spent on promoting tourism, $3 are returned to the Commonwealth. Moreover, tourism impacts just about every other industry in Pennsylvania positively and substantially – agriculture, construction, manufacturing, lodging, retail trade, transportation, food and beverage, entertainment and the list goes on and on. With legislators scrambling to find sustainable revenue, it’s important they see the extreme value that exists in funding Pennsylvania’s tourism marketing efforts.
According to reports published by the Department of Community and Economic Development, traveler spending in Pennsylvania totaled $40.8 billion in 2015. Additionally, Pennsylvania’s travel and tourism industry supported nearly 490,000 jobs in total, which is 6.5% of PA’s total employment. If we could produce this impact with a few million dollars, imagine what we could accomplish with a budget that allows us to adequately compete with our neighboring states! Given the potential return on investment, we hope that our legislators will make Pennsylvania tourism a top priority in the 2018-2019 budget.
To everyone who calls Pennsylvania home and who enjoys the many fruits of a thriving tourism industry, I strongly urge you to call your local legislators and express your concern. Urge them to invest in Pennsylvania by investing in tourism. The current lack of tourism funding is not sustainable and no longer something we can ignore!
ABA Responds to National Travel and Tourism Office Report on Decline of Inbound Travelers into the U.S.
Washington, DC – The American Bus Association (ABA) – the industry leader advancing North American motorcoach group travel and tourism – responded to the National Travel and Tourism Office report that shows a 3.3 percent drop in travel spending and a 4 percent decline in inbound travel, with a loss of $4.6 billion and 40,000 jobs.
ABA President & CEO Peter Pantuso, CTIS, released the following statement:
"We are concerned about the fall in tourism to the United States and call on the administration to work with the travel and tourism community to show that the United States remains an open and welcoming destination."
ABA has previously joined the travel and tourism community in calls on the Trump Administration to make clear statements that legitimate international business and leisure travelers remain welcomed and valued by the United States.
Motorcoach travel and tourism generates as many as 1.4 million jobs in communities across the United States, paying over $62 billion in wages and benefits.
About the American Bus Association
The American Bus Association (ABA) is the trade organization of the intercity bus industry with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry. For more information, visit www.buses.org